Posts Tagged Amazon Sales Rank

Hard Lessons in Marketing

I have a confession to make. In the month since my book launched, I have been obsessing over its performance. I was extremely excited when my book first launched. My launch day giveaway yielded over 1,200 downloads with 20 to 30 sales a day for the next few days. But it didn’t take long for everything to change.

As the days and weeks wore on, I started watching my Amazon sales and rankings with a keen interest, feeling almost sick as I watched them plunge into nothingness. I felt discouraged and helpless as my sales dried up and my rankings dropped. I went from 7,000 to 15,000. Then I dropped from 15,000 to 30,000 to 50,000 to 80,000, and so on. I found little solace in the idea that a sales rank of 80,000 is still in the top 8%. You see, I had the unrealistic expectation that my sales would at least stay flat, if not increase a bit each week.

What made it even worse was that nothing I tried worked. Tweeting about my book didn’t help it recover. Neither did Facebook or Goodreads ads. New four and five star reviews didn’t help either. It seemed that nothing could slow my ranking’s steady decline and it just didn’t make sense. Scores of people on various Kindle boards felt the same way about their own books: surely, something is wrong with Amazon’s reporting. We can’t possibly have dropped off a cliff into obscurity, could we have?

The simple answer is this: Yes, we could have, and we did. Of course we did. You see, the real problem is that I didn’t understand how book marketing works because I’ve never done it before. But now, I’m smarter. I know more than I did a month ago. Read the rest of this entry »

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