Posts Tagged book marketing
When should a book be part of a series? For some authors, it seems like the more appropriate question is when shouldn’t a book be part of a series? Everybody and their uncle has one these days. You know what I’m talking about. It seems like half the books on Amazon have the parenthetical A Bobbaloo Buttkiss Mystery or the like. And then there are the trilogies. Hunger Games, Insurgent, Fifty Shades, etc., etc.
I don’t think it’s a secret that this is a marketing technique for many authors. Not all, but many. If people like the first book in the series, then guess what? Chances are good that they’ll buy the second book, the third book, all the way up to the eleven-teenth book. It’s a little hard to fault this logic if your primary goal is to increase your sales. After all, book marketing occurs over the long haul. Very, very few authors can earn a living off a single book.
But this does raise a question. Is it a bad thing to write a series? Even if the logic is sound from a business perspective, we’re authors. We make stuff up for a living. Is it wrong to take the easy path and produce a bunch of sequels? Read the rest of this entry »
I’ve been thinking about marketing a lot this week. A whole lot. As some of you probably know, my book, The Timekeeper’s Son, released a week ago yesterday. Because of that, I’ve been all about watching sales and trying to figure out how to make them climb. Unfortunately, I haven’t learned a whole lot in that regard. What I have learned is a bunch about what not to do. I’ve been scouring the web looking for effective marketing strategies and I’ve been diving into to social media sites like Twitter and Facebook.
I think I’ve learned a lot this week about the things that don’t work. I thought I’d share some of those and, this time, I’ll focus on Twitter. Read the rest of this entry »